Wyndham Worldwide Director of Sales and Marketing in Charleston, South Carolina
Director of Sales and Marketing
The Director of Sales and Marketing is responsible for directing, coordinating, training and supervising the Sales Managers, Catering Managers and Sales/Catering Coordinators in all sales-related activities, including direct sales efforts, follow-up and proper sales administration. He/she is also responsible for growing existing accounts and generating new business to ensure that Room revenues and Catering revenues meet or exceed budget in order to maximize revenue and profits, and to improve the hotel’s performance in the marketplace.
DUTIES & FUNCTIONS
Supervise, administer and ensure timely completion of all activities of the Sales Department.
Develop a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services and Reservations.
Develop a complete knowledge of company sales policies and SOP’s, and ensure knowledge of and adherence to those policies by the sales team.
Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
Meet or exceed set goals
Operate the Sales Department within established sales expense budget.
Participate in required M.O.D. and Saturday office coverage as schedule
Be responsible for developing a Manager in Development (MID or DOSID) as assigned by the Corporate including sign-off on all competencies, and assist in his/her placement.
Coordinate group, transient and catering bookings to maximize profits.
Initiate and follow up on leads.
Maintain and participate in an active sales solicitation program.
Monitor production of all top accounts and evaluate trends within your market and ensure that the Sales Team is held accountable for those accounts within their respective territories.
Coordinate all non-group transient sales and catering solicitations to maximize overall profits.
Administer training in the Sales and Catering departments, according to Wyndham standards.
Assist in the preparation of required reports in a timely manner.
Conduct weekly sales meetings according to Wyndham standards.
Develop quarterly KRA’s, and review the KRA process with the Sales and Catering Team to ensure that deadlines are met.
Conduct daily Wyndham Business Review (WBR) meeting with Sales and Catering, operations staff and General Manager.
Be familiar with all Wyndham sales policies and selling techniques with an emphasis on maximizing occupancy, Average Daily Rate (ADR) and Banquet and Catering revenues.
Conduct all Sales and Catering Team Performance Appraisals according to Wyndham SOP’s.
Motivate, coach, counsel and discipline all Sales and Catering department personnel according to Wyndham SOP’s.
Review meeting planner evaluations as received to ensure that any problems are rectified.
Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the property, and ensure that all Sales Managers conduct thorough site inspections.
Develop strategies to increase share from competitors when the hotel revenue penetration goals are not being met.
Use your property’s computerized sales management system to manage the hotel’s business, including (but not limited to) generating reports, entering business, blocking space and building accounts.
Monitor the Sales incentive plans and ensure that Sales staff can explain their potential earnings and benefits, and assist in ensuring that incentives are processed and paid according to the specified time period for each plan.
Ensure that Sales and Catering Managers are planning and executing sales trips as outlined in quarterly Key Result Areas (KRA’s) and in the Sales budget, including preplanning, setting appointments and executing sales calls.
Education & Experience:
At least 6 years of progressive hotel sales experience; or a 4-year college degree and at least 3 years of related experience; or a 2-year college degree and at least 5 years of hotel sales experience.
Supervisory experience required.
Must have a driver’s license in the applicable state.
Must be proficient in Windows, Company approved spreadsheets and word processing.
Long hours sometimes required.
Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects.
Primary Location: United States of America-South Carolina-Charleston
Employee Status: Regular
Organization: Wyndham Hotel Group - Wyndham Hotel Management
Job Posting: Mar 9, 2018, 4:28:48 PM
Requisition ID: 1803760
Equal Opportunity Wyndham Worldwide fosters a work environment in which all individuals are treated with respect and dignity. We are an equal opportunity employer and do not discriminate either directly or indirectly against employees or prospective employees on the basis of race, color, religion, sex, sexual preference/orientation, citizenship, marital status, veteran status, national origin, age or disability, or against any other protection established by applicable law or regulation. We will make reasonable accommodations for eligible disabled applicants and employees in compliance with applicable laws and regulations. We are committed to actions and policies to assure fair employment, including equal treatment in hiring, promotion, training, compensation, termination and disciplinary action and will not tolerate unlawful discrimination either directly or indirectly by our employees or agents.